DALLAS, Sept. 14, 2018 /PRNewswire/ — Parks Associates immediately launched a brand new whitepaper forward of IBC, “Video’s Vital Path: Success at Net Velocity,” that stories by the top of 2017, U.S. broadband households have been spending almost three hours per week watching video on a cell phone, a rise of almost 55% from 2015. This shift comes as households are watching much less reside broadcast video on their televisions, which dropped from over 60% of video consumption in early 2012 to 44% on the finish of 2017. The whitepaper, sponsored by MediaKind, addresses these shifting tendencies and the influence of OTT video on the pay-TV ecosystem and the brand new alternatives obtainable for pay-TV suppliers on this atmosphere.
“Within the video companies market, change has come shortly, affecting all points of the ecosystem,” stated Brett Sappington, Senior Director of Analysis, Parks Associates. “Past the elevated consumption to on-demand viewing, client expectations for service options and expertise proceed to evolve. The journey shoppers soak up service choice and buying can also be altering. On the similar time, consolidation and the rise of latest companies produce a difficult aggressive atmosphere.”
The results of these adjustments is a brand new method to video companies to deal with the brand new market dynamic in video companies that encompasses all components of the group, from advertising by service supply. The rise of direct-to-consumer companies from content material producers, new monetization fashions, and on-line pay-TV companies is proof of this variation.
“Customers expect and realizing new methods of experiencing the content material of their alternative due to the convergence of media, social, and mobility,” stated Arun Bhikshesvaran, CMO, MediaKind. “We’re excited concerning the potentialities to carry superior media expertise to our prospects, allow new and dynamic workflows, and finally ship immersive experiences to shoppers.”
“The excellent news: new alternatives produced by market change finally profit all components of the ecosystem,” Sappington stated. “Importantly, the buyer is the last word winner, having fun with new companies, enhanced options, larger personalization, and a superior person expertise.”
Extra Parks Associates knowledge finds:
- Over 200 OTT companies can be found within the U.S. market.
- Every European market averages 80-100 OTT video rivals, along with choices from conventional pay-TV suppliers or cellular carriers.
Parks Associates is attending IBC in Amsterdam, September 13-18.
Parks Associates will host its inaugural occasion Way forward for Video: OTT, Pay TV, and Digital Media on December 10-12, 2018, at Marina Del Rey, Calif. At this convention, with particular Analysis Sponsor MediaKind, trade leaders will share insights on new tendencies within the video and related leisure industries, with insights on client behaviors and preferences and the challenges for the video trade in assembly these expectations. For extra data, go to www.fov2018.com.
To obtain this whitepaper, go to www.parksassociates.com/whitepapers. To schedule an analyst assembly or request particular analysis knowledge, contact Julia Homier at firstname.lastname@example.org, 972-996-0214.
About Parks Associates
Parks Associates is an internationally acknowledged market analysis and consulting firm specializing in rising client expertise services. Based in 1986, Parks Associates creates analysis capital for firms starting from Fortune 500 to small start-ups by market stories, main research, client analysis, customized analysis, workshops, govt conferences, and annual service subscriptions. http://www.parksassociates.com
SOURCE Parks Associates